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Basic Tips For Starting A Business For Beginners

Halo, entrepreneurs, Today I'm going to share some tips about the basics of starting a business. Yeah. What are the preparations? What do we have to know? What are the things that we must learn, so we can create a strong business?

Basic Tips For Starting A Business For Beginners

BASICS OF STARTING A BUSINESS #1

I assume that a business is like a tree. Right? The tree is shady. Let's say it is a Banyan Tree. It's so shady and its root is big strong.

Of course, if we want to start a business, we must be clear and focus on how the tree image would look like, how big is our business would be.

That's what we call a vision.
So you have to imagine how would the image of your business be. And so many other different images that you have for your business which right now is not formed yet.

So it is important that if you have a business, you must imagine its vision first. Okay? If you realize, the plane did not even exist. There was no cellphone. Right?
So many things that did not even exist back then. A book, a car did not exist.

But, people started to think from their imagination. They were thinking about a thing that can fly carrying people from one place to another. Then it was created. From their imagination which turned to be a vision. 

Read more: Digital Marketing Is Not a Business?

Finally, a plane was created. So is your business. You have to think about a clear image of your business. Maybe it's something that doesn't exist now but will exist in the future.

Okay. But, if we see a business, so this would be strong. Where does the strong tree come from? If we plant, or if we sow the seed, what does the first thing appear? The first thing is the root, right?

The root is the most important thing. This root is so important if you own a business.
It is what we call FOUNDATION. There! If you own a business that has a strong foundation, the whole tree will be strong as well.

But, if the foundation is not strong enough, the whole tree will be easily be shaken or even crumble down. So the foundation must be strong. This foundation is the root. The root must be strong.

So what is the foundation mean? Firstly, it is where you put your vision and mission.
Vision is something that maybe you haven't got any idea about it yet.

Still in your imagination, still in your dream. But, you rant to reach it.
For example, there's a modern business right now.

It was unimaginable by any concepts that through online we could access people all over the world. It did not exist but is existing now. That all started from the vision.

Vision is something that did not even exist could become existing. A mission is, "What is your mission in this business?" For example, you own a business, let's say a good modern business that's happening nowadays, let's say amazon.com.

The owner had a mission to create a shop that sells almost everything. everything From small parts to the biggest things. So it's easier for people to buy anything. That's the owner's mission.

How to make people easier to buy any product at his shop that sells everything which is online-based. That's one of the missions.

There's is another company which has a vision that says, "I want the people who shop at my shop is at ease. Like going outside not more than 5 minutes to reach the shop."

So the mission is to get closer to the customers, so it's so easy if they want to buy everyday needs. Just spare 5 minutes to reach the shop. And the shop is so comfy and everything there is easy.

That's mission. So what is your mission for the business? There's another company's mission that says, "I want to educate the society and the country through a learning center."

What's your mission? It's the most important. Not only vision but also a mission. What is the motivation? Okay?
Ah, wait! There's another example of a mission, so you can get a clearer explanation about it.

Disney. Do you know Disney? Walt Disney had a mission which, "I want the people who play in my place forget that they already a grown-up."

"Because I make it comfortable for people to play around. It's beautiful and refreshing."

That's important. Because most adults are stress over their job and so on. They need a pretty place. That's mission. It's clear now about this vision and mission, right?

Secondly, the foundation consists of money or finances. It's also one of the foundations. The point is, you have to know this in every business. At least you have a target.

The target to reach the goal. How much is it from your business? For example, let's say you have a mission to own an online shop that sells fashion stuff, products, and services.

You have to know how much the turnover and the profit that you'll get. For example, you own fashion business. You have this vision of having a fashion business. An online shop that sells clothes. You try it first. You can try to buy from a marketplace.

You buy these cool clothes for only Rp. 35K. Then you go to your website and sell it for Rp. 55K. So the profit is Rp. 20K. A good start. then you buy several kinds, 5 different kinds of clothes. You buy them.

Let's say you buy from the marketplace for Rp. 30K, Rp. 50K, Rp. 40K. You sell the 30K for 90K, the 50K for 150K, the 70K for 200K.

The profit is quite big. You can see the turnover from your website. Imagine you can get a big turnover from just 5 kinds of clothes. So this can grow big.

You can calculate if you do it daily and consistently, how much the turnover potential that you can get. Only from selling clothes. Think if you also sell food or any other products on your website, how many percent is the growth? Even more, if you can sell services.

So you have to think about how much potential that you can get from your products? If you're selling services, let's say you can do electronic and computer services, You can help your friends who are having troubles with their computers.

You can fix it. The computer is fixed then you'll get some tip from your friends. But you don't rate your service to your friends. Let's say your friend gives you tips for a certain amount of money.

Then you wonder, "I can get the money only by doing that." If I make a promotion, if I create ads, if I do it more professionally,
perhaps I can get more money only by doing that kind of service.

You can predict how much is your turnover in your work, your service, or your products by thinking about the strategies. That's financial.

Okay, so financial is about the turnover potential. So whatever your business is, you can predict your turnover and also the profit. You predict your business. Moreover, if the business is trending at the moment.

So you must see the business trend,
and think about how many percent that you can earn from your business. That's financial.

One more thing. It's about quality.
So first is the vision mission. The second is financial. The third is quality. So whatever your business is, you have to give the best quality. Something more beneficial for the customers.

Let's say you own a cleaning service business. Is the cleaning service good or not?

Don't say that you are a cleaning service specialist, but you don't qualify for cleaning. It doesn't represent the ads. Not qualified. It is too often that quality is compared to the price.

If you say your product is good, how qualified and good is it? Is it proven through tests? It's important. So you have to give the quality that deserves the price. It means qualified.

We can match the quality with the price. People tend to think with this quality, they can get what kind of result? So it fits the price.

For example, if you want to get on a plane then you decide to fly with Singapore Airlines, you'll get a more expensive price. But, you'll get better quality.

They have in-flight Tv on demand. But, if you choose a budget airline, maybe you'll get a cheaper price. But, you'll get the same quality inside the plane. The same comfort, the same speed, all the same in the functions. That's quality.

So quality is how you can give a service or a product that deserves the price to the customers. Don't give a high price with a low-quality rate. People will be disappointed. Don't make promises.

And the quality has to be consistent. Let's say you have a Padang Restaurant, the food quality has to be the same. The quality of breakfast meals, lunch meals, and dinner meals should taste the same.

Let's say the food in the morning is still fresh, the chicken tastes good. But when it's in the evening, the food is less seasoning or else. Don't be like that. That's not consistent. That's quality.

So, ladies and gentlemen, and the entrepreneurs, I will continue in my second tip about the basics of business to build a strong business. 


First of all, let's focus on the foundation. I repeat the first is the foundation from the root. Vision & mission, financial, and quality.

Ladies and gentlemen thank you for watching. I hope these tips will be beneficial for your business growth. And I hope your business will be advanced, and become successful.

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