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3 Key Areas of Focus in Your business | Business Growth Ideas

I'm going to share with you and the questions. I'm going to pose today, I think are really going
to make some major differences for you in the way you do business, and how much time you spend in each of these three areas. Let me explain.

When I was first in business, hich is many, many years ago, as I've mentioned before, on these messages, I had an investigation business,
I was a private investigator. 

3 Key Areas of Focus in Your business

And I used to specialise in tracing absconded debtors, both individuals at home, and also business people as well, particularly shopkeepers because I dealt a lot with the grocery trade.

Now, what I used to do was this. In the mornings, I used to do the selling. So I would contact potential clients, usually corporate clients, in order to persuade them to give my services a try.

In the afternoon, I would do what's called the making of the business in the sense that I was doing the tracing of the absconders and creating the reports, that were going to be sent out.

And then in the evening, I was doing the measuring of the business in the sense that I was doing the accounting and all the numbers and the measurement stuff. So there are these three key areas of the business, and they're called M, each of them.

There's the making part of the business. So that's the making and delivery. So for me and you in the coaching, consulting, speaking, and training arena, making the product or service, is creating the content that we will deliver, the ideas, the methods, the systems, and then the delivery of it, that's the making of it.

The marketing is obviously the marketing and sales stuff. You know, social media, selling, meeting clients, creating agendas, going to meetings, doing proposals, all of that type of stuff, creating the website, running a webinar, all of that is the marketing and sales side.

And then anything where we've got to report on it, so for reporting to ourselves, could be on our sales and marketing successes and the various conversions at the point on the sales map, between no sale and sale.

And the accounting side of the businessi s all about measurement. The three key areas, marketing, making, and measurement. Now, here are some questions that I think would be worth asking you.

Firstly, what's happening in each of the areas?
Are you effectively fulfilling the service contract
between all the roles in each of those areas and your business?

So for example, in the marketing and sales role, there's obviously a marketing manager, a marketing person, the sales manager, a sales person, somebody responsible for delivering the numbers.

And that person, that box, if you like, has a contract with the business to say, "I will deliver this." Whose name's in the box? Is it your name? Often when I've done businesses, certainly in the early days, my name was in all the boxes.

So I have to do all of it. As I mentioned, you know, when I was first in the investigation business, in the measurement side, obviously there's somebody who's measuring all the marketing impact and sales impact, but also somebody doing the accounting side.


So is the service role clearly defined for each in those areas? The roles in each of those areas, and who are doing the job? Now, if it's you, does it work? Does it work well when you do all of these jobs?

So is it like me, you have key things that you do, which no one you love to do. Number two, you probably do pretty well, because you love to do it.

Number three, it juices you. Number four, when you've done it, you don't feel shattered, you actually feel buzzed up about it. Whereas this other stuff that we do that we go, kinda got to do that again.

So I would urge you, number one, to find out what's happening in each area. Number two, to find out how much time you spend in each area.
Number three, decide if the contract for the role is being fulfilled.

And then with all of that information in play, saying to yourself, "What am I going to do next?" Because as I've mentioned before, it's not always a case of shall I do it? It's a case of who can do it or who would do it, who will do it?

So that where we can be more successful in our business, is making sure as you hear me say so often, that we have freedom from what may have held us back.

And some of those things that may well have held us back is taking action within the three different M areas, the making, the marketing and the measurement, that really doesn't match with our prime distinctive talents.

Read more:  Ways to Create a Simple Lead Magnet| Marketing Tips

So, I'm hoping that all of that makes sense for you. That you can take this idea away, look at the three Ms of your business with the questions that I've suggested.

And look for ways to improve in each area so that you can build for yourself a business and a life of choice.. So until the next time, I wish you every success in all your adventures in life. 

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